The WineCultureAmbassador 2023

Klaus Platter

Klaus Platter is the new Wine Culture Ambassador

The WineCulture Marling has a new ambassador: Klaus Platter. Following in the footsteps of distinguished figures like Hans Terzer, Alois Lageder, the "Freien Weinbauern", Josef Reiterer, and Elena Walch, Platter is now one of the leading names in the world of wine. This prestigious award, presented annually by the WineCultureMarling, honors individuals who enrich regional wine culture, introduce innovative ideas, and promote wine culture beyond regional borders.

Ceremony at the Barbara Cellar in the Romantikhotel Oberwirt
In the charming setting of the Barbara Cellar at the Romantikhotel Oberwirt, Klaus Platter was honored by the coordinator of the WineCulture Marling, Walter Mairhofer. The tribute speech was given by wine expert Sebastian Marseiler, who described Platter as a "vinosopher and troubadour," emphasizing his deep influence on South Tyrolean wine culture and his commitment to sustainable practices and innovation in winemaking.

Greetings and Special Anniversaries
Johannes Mairhofer, vice president of the Marling Tourist Association, also praised Platter’s achievements and highlighted two important milestones: 15 years of WineCulture Marling and 5 years of the WineCulture Ambassador. Another key moment was the 50th anniversary of Josef Waldner, who was recognized for his decades of dedication at the Romantikhotel Oberwirt.

Mayor Felix Lanpacher emphasized the importance of wine culture for Marling and the role of the Tourist Association in promoting local marketing, while Provincial Councillor Arnold Schuler reiterated the significance of viticulture for South Tyrol.

Thanks and Honors
Special thanks were expressed by former Governor Luis Durnwalder, who has worked alongside Klaus Platter for decades to develop South Tyrolean wine culture. The outgoing WineCulture Ambassador, Elena Walch, was traditionally honored with a caricature by Peppi Tischler.

Insights into the “Steil” Sparkling Wine and Merano’s Sweet Wine
In addition to the honors, there were intriguing insights into the world of wine: Geier Bernhard, whose innovative tracked vehicles are used in steep vineyards, presented his sparkling wine “Steil.” The cellar master of the Merano Winery, Stefan Kapfinger, described the unique characteristics of the winery’s sweet wine.
Ambassador Karl Platter
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marling_marlengo marling_marlengo 23 hours ago
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Popphof Festa at Popphof Winery 🎉🍷🎶

📅 14 August 2026
🕔 5:00 PM – 11:00 PM

Enjoy a wonderful summer evening with excellent wines, delicious food by Lanz Catering and live music by “All Eyes On” and “Simple Men”. 🍽️🥂🎶

📍 Popphof Winery, Marling
More information: www.popphof.com/de

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marling_marlengo marling_marlengo 4 days ago
marling_marlengo

Taller & Tuba – one last time this summer!🍷🎺

On 20 August, it’s time once again to enjoy great food, raise a glass and spend a relaxed summer evening together at the Marling festival grounds. 🥂🌿

Look forward to delicious dishes from Marling’s local restaurants, wines and liqueurs from Marling and live music by Olm Onderscht & GipfelBlech. 🍽️🍷🎶

📍 Marling festival grounds
🗓️ 20 August 2026
🕕 from 6:00 PM

Come along – we look forward to seeing you! 🥳

📸 TV Marling_Terzer Armin, Herb Media

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marling_marlengo marling_marlengo 4 days ago
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📍 Just a stone's throw from Marling...

...the spa town of Merano awaits with its beautiful promenades, historic arcades and inviting cafés. ☀️🌴🌺

📸IDM Südtirol-Alto Adige__Marion Lafogler

#marling #southtyrol #marlengo #südtirol #merano #meran

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marling_marlengo marling_marlengo 9 days ago
marling_marlengo

Two wheels. Endless views.☀️🚴

Whether you prefer a leisurely ride through the orchards or a challenging climb into the mountains, you'll find the perfect cycling route in and around Marling. 🌿⛰️

And the best part? Around every corner, a new breathtaking view awaits. 😉⛰

📸 TV Marling_ Linter Christian

#marling #southtyrol #marlengo #südtirol #radfahren

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marling_marlengo marling_marlengo 12 days ago
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Discover Marling’s wine world 🍷🍇

Marling’s winegrowers and Merano Winery invite you to discover their vineyards and cellars, offering fascinating insights into the journey from grape to glass. 🌿🍷

Meet the winemakers, explore historic and modern wine cellars and taste distinctive South Tyrolean wines right where they are produced. 🥂

Whether it's a small family-run winery or a renowned cooperative winery, each has its own unique story to tell. ☺️

Have you ever joined a vineyard or winery tour?🍇

📸 TV Marling / Armin Terzer

#marling #southtyrol #marlengo #südtirol #winetasting

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