WineCultureAmbassadors 2024
Christine Mayr & Helmuth Köcher are the winners
WineCultureAmbassadors 2024

Awarding of the New WineCultureAmbassadors at Monteleone Castle

Christine Mayr and Helmuth Köcher as First Dual Awardees for Marling’s WineCulture



Wine Culture Ambassadors 2024 Honored in Marling:
Christine Mayr and Helmuth Köcher


On November 4, 2024, the historic Lebenberg castle hosted the ceremonial awarding of Marling's new WineCultureAmbassadors. For the first time, two distinguished figures were recognized jointly: Christine Mayr, sommelière, and Helmuth Köcher, founder and president of the Merano WineFestival. Both share a profound passion for South Tyrolean wine, contributing actively to the promotion of the region’s wine culture.

The WineCultureAmbassador title was introduced in 2018 to honor individuals who enrich South Tyrol's wine landscape with knowledge, dedication, and innovative impulses. Christine Mayr and Helmuth Köcher each received a certificate in recognition of their outstanding efforts to strengthen and promote South Tyrolean wine culture both locally and beyond. Walter Mairhofer, coordinator of Marling’s WineCulture, praised the awardees, highlighting their significant influence on the prestige of South Tyrolean wine.

The awarding of WineCultureAmbassadors is a central element of Marling’s WineCulture initiative, supported by tourism, gastronomy, and hospitality as well as by the local community. Mayor Felix Lanpacher emphasized the importance of wine-growing for Marling, noting the municipality’s openness to new projects in this field.

The highlight of the evening was a tribute speech delivered by Sebastian Marseiler, followed by a selection of culinary specialties by Karl Telfser. The awarding of the new WineCultureAmbassadors once again underscores the importance of wine culture as a unique hallmark and flagship of Marling and the surrounding region.
The honouree Christine Mayr & Helmuth Köcher with laudator Sebastian Marseiler
The WineCultureAmbassador 2024 award ceremony at Lebenberg Castle
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The mild spring temperatures invite you to go outside, listen to the birds, take a leisurely walk and enjoy nature in all its beauty. 🌿☀️🐦

📸TV Marling- Damian Pertoll

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Cantina Merano Winery in Marling – tradition and quality 🍇🍷

Cantina Merano Winery is deeply rooted in our land. Tradition, landscape, and viticulture have always been closely linked in the Merano region. The foundation was laid in 1901 with just a few winegrowers. Today, after the merger of the Burggräfler Winery and the Cantina Merano Winery, we count 350 members.

Where does the harvest come from? The region – two contrasting wine regions 🏔️
The Merano area and the Vinschgau offer exciting contrasts. From the extreme alpine conditions in the Vinschgau, with large temperature fluctuations and steep vineyards, to the gentle, sun-kissed hills around Merano – the best grape varieties thrive here.

What makes the wine so special? 🍷✨
Quality in the vineyard, quality in the work, and quality in the glass – these are our highest priorities. The origin and provenance of the grapes must always be recognizable in the glass. The wine should stay true to its "roots" – it’s about transparency, character, and authenticity. Each bottle of Merano wine becomes a special experience.

What’s your favorite type of wine? 🍇🍷

📸 Kellerei Meran, Kellerei Meran_Helmut Rier, Terzer Armin

#marling #südtirol #meran #KellereiMeran #marlengo #altoadige #southtyrol

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Happy easter from the Marling Tourism Association! 🐰☀🌸
We wish you a joyful and relaxing easter, filled with wonderful moments with your loved ones! 🐰🌷
Good luck with your Easter egg hunt! 🥚🐣💛

#marling #südtirol #meran #frühling #marlengo #altoadige #southtyrol #appleblossoms #happyeaster

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Frost protection – safeguarding apple blossoms 🌸🍏

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Weather Update from Northern Italy: No Drama Here!
Some German and Austrian media are currently warning against travel to Italy due to severe weather – often using dramatic headlines.

So, here’s a quick and honest update directly from Northern Italy:

🌦️ Yes, the weather is a bit changeable – a mix of sunshine, clouds, and occasional rain.
✅ But no, we’re not affected by any extreme weather events.
🧳 And most importantly: Your holiday here is safe and absolutely possible!

In and around Marling, everything is running smoothly – hikes, walks, culinary delights, or just some well-deserved relaxation.

Stay informed, but don’t let alarming headlines spoil your plans.
We’re here, and we’d love to welcome you! 💚

#SouthTyrol #Marling #TravelUpdate #NoWorries #NorthernItaly #SlowTravel #ItalyTrip #WeatherUpdate #HonestTravel

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