The WineCultureAmbassador 2023

Klaus Platter

Klaus Platter is the new Wine Culture Ambassador

The WineCulture Marling has a new ambassador: Klaus Platter. Following in the footsteps of distinguished figures like Hans Terzer, Alois Lageder, the "Freien Weinbauern", Josef Reiterer, and Elena Walch, Platter is now one of the leading names in the world of wine. This prestigious award, presented annually by the WineCultureMarling, honors individuals who enrich regional wine culture, introduce innovative ideas, and promote wine culture beyond regional borders.

Ceremony at the Barbara Cellar in the Romantikhotel Oberwirt
In the charming setting of the Barbara Cellar at the Romantikhotel Oberwirt, Klaus Platter was honored by the coordinator of the WineCulture Marling, Walter Mairhofer. The tribute speech was given by wine expert Sebastian Marseiler, who described Platter as a "vinosopher and troubadour," emphasizing his deep influence on South Tyrolean wine culture and his commitment to sustainable practices and innovation in winemaking.

Greetings and Special Anniversaries
Johannes Mairhofer, vice president of the Marling Tourist Association, also praised Platter’s achievements and highlighted two important milestones: 15 years of WineCulture Marling and 5 years of the WineCulture Ambassador. Another key moment was the 50th anniversary of Josef Waldner, who was recognized for his decades of dedication at the Romantikhotel Oberwirt.

Mayor Felix Lanpacher emphasized the importance of wine culture for Marling and the role of the Tourist Association in promoting local marketing, while Provincial Councillor Arnold Schuler reiterated the significance of viticulture for South Tyrol.

Thanks and Honors
Special thanks were expressed by former Governor Luis Durnwalder, who has worked alongside Klaus Platter for decades to develop South Tyrolean wine culture. The outgoing WineCulture Ambassador, Elena Walch, was traditionally honored with a caricature by Peppi Tischler.

Insights into the “Steil” Sparkling Wine and Merano’s Sweet Wine
In addition to the honors, there were intriguing insights into the world of wine: Geier Bernhard, whose innovative tracked vehicles are used in steep vineyards, presented his sparkling wine “Steil.” The cellar master of the Merano Winery, Stefan Kapfinger, described the unique characteristics of the winery’s sweet wine.
Ambassador Karl Platter
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marling_marlengo marling_marlengo Yesterday
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Did you know how much work and expertise go into a single apple?🍎 😋

Join our apple expert Franz on a walk through the apple orchards of Marling and discover the world of apples up close. 🍏🚶

Learn fascinating facts about apple growing, harvesting, storage and the different apple varieties – right where they grow. To round off the experience, a small apple tasting awaits you. 😋

🗓️ Every Tuesday
📝 Registration under marling.info

📸 IDM Südtiroler Apfelkonsortium Patrick Schwienbacher

#marling #southtyrol #marlengo #südtirolerapfel #südtirol

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Marling - Marlengo Marling - Marlengo 4 days ago
Marling - Marlengo

Wandertipp: Höhenwanderung am Vigiljoch ☀️🌿⛰️

Das autofreie Vigiljoch zählt zu den schönsten Wandergebieten rund um Marling und lädt mit herrlichen Ausblicken, stillen Wäldern und gemütlichen Einkehrmöglichkeiten zu einem entspannten Wandertag ein. 🚶🌼

Mit der Seilbahn geht es bequem von Lana hinauf auf das Vigiljoch. Von der Bergstation folgt ihr dem Weg Nr. 34 bis zum Kirchlein St. Vigilius, dem höchsten Punkt der Wanderung. ⛪🌳

Anschließend führt der Weg Nr. 9 durch die ruhige Naturlandschaft bis zum Biotop „Schwarze Lacke“ und zum Gasthaus Seespitz – ein idealer Ort für eine kleine Pause. 🌲🌾

Über den Panoramaweg Nr. 7 geht es schließlich mit wunderschönen Ausblicken auf die umliegende Bergwelt zurück zum Weg Nr. 34 und zur Bergstation der Seilbahn. ⛰️☀️

🥾 Mittelschwere Rundwanderung
📏 8,3 km
⏱️ ca. 3 Stunden
⬆️ 386 Höhenmeter

Ein wunderbarer Ausflug für alle, die Natur, Ruhe und beeindruckende Panoramablicke genießen möchten. 😊

📸IDM Südtirol-Alto Adige-Alex Filz

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marling_marlengo marling_marlengo 4 days ago
marling_marlengo

A new WineCulture Experience awaits… 🍷🕯️
How does wine change when tasted in complete darkness? 👀

The Rochelehof adventure cellar is a place full of stories and South Tyrolean character. After a short guided tour, the highlight of the evening awaits: a blind tasting of Marling wines, where flavours and aromas reveal themselves in a whole new way – a special experience even for seasoned wine lovers. 🍇

Afterwards, enjoy a traditional South Tyrolean "Marende" with products from Marling. 🍷🧀
A Experience that lets you discover wine in a completely new way. 🕯🍷

📸TV Marling_Terzer Armin

#weinbau #winetasting #marling #southtyrol #marlengo #südtirol

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marling_marlengo marling_marlengo 5 days ago
marling_marlengo

A journey through the vintages!🍷⏳
Last Tuesday, participants of the WineCulture Experiences joined young winemaker Katharina for a fascinating journey through different vintages. 🍇
With great passion and expertise, she shared insights into her work in the vineyard and cellar. During the tasting of white, rosé and red wines from different years, guests had the opportunity to discover and compare the diverse aromas, fragrances and colours of the wines. 🥂🍷

A heartfelt thank you to Katharina and to everyone who joined us! 😊

The WineCulture Experiences continue:
🌿🍷 July 3 – A Summer Evening at Hillepranter Winery
🌑🍷 July 10 – Dark Tasting at the Rochelehof Cellar

📸 TV Marling_ Herb Media

#marling #marlengo #southtyrol #südtirol #winetasting

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Marling - Marlengo Marling - Marlengo 5 days ago
Marling - Marlengo

Ein neues WeinKultur Erlebnis wartet… 🍷🕯️
Wie verändert sich Wein, wenn man ihn in völliger Dunkelheit verkostet? 👀

Der Erlebniskeller Rochelehof ist ein Ort voller Geschichten, Entdeckungen und Südtiroler Eigenheiten. Zwischen spannenden Geschichten, kleinen Entdeckungen und Südtiroler Brauchtum beginnt ein Weinerlebnis, das überrascht. ✨
Nach einer kurzen Führung folgt das Herzstück des Abends: eine Dunkelverkostung von fünf Marlinger Weinen, bei der sich Geschmack und Aromen ganz neu erschließen – ein spannender Moment selbst für erfahrene Weinkenner. 🍇

Dazu genießt ihr eine typische Südtiroler Marende mit Marlinger Produkten. 🍷🧀
Ein WeinKultur Erlebnis, das Wein einmal auf ganz neue Weise erlebbar macht. ✨

Mehr Infos findet ihr unter: https://www.merano-suedtirol.it/de/marling/essen-trinken/genuss-veranstaltungen/weinkultur-erlebnisse-2026.html

📸TV Marling_ Terzer Armin

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