In the Passeiertal Valley, food is produced locally on farms and by small businesses. It forms part of everyday life – in home kitchens, restaurants and everywhere food is prepared, enjoyed and sold throughout the valley.
The "fir diër" Quality Label
The "fir diër" quality label identifies products from the Passeiertal Valley that are selected according to clearly defined guidelines. Different criteria apply depending on the product category, including dairy products, meat and cured meats, herbal products, bread and processed foods such as juices and jams. These criteria ensure the traceability of both the origin of the raw ingredients and their processing within the Passeiertal Valley. The label is awarded to individual products from the valley rather than to businesses as a whole.
A Network Across the Passeiertal Valley
Behind the products of the Passeiertal Valley is a close network of producers, processors and hospitality businesses. Farms within the valley supply the raw ingredients, which are then processed locally. Many restaurants regularly use these products in their kitchens, creating a strong connection between production, processing and culinary enjoyment. "fir diër" products are available from farm shops, local retailers and restaurants throughout the Passeiertal Valley.