Simon Staffler
Sommelier and wine journalist
Simon Staffler
News The Erlebnistherme Naturns will be closed from 05/05 to 16/05/2025.

Simon Staffler

Wine-writer and sommelier

Born in 1988, wine-writer/sommelier, Simon Staffler, has what’s referred to as a “dream job”. As the Falstaff wine and lifestyle magazine correspondent for Italy Staffler regularly visits one Italian winery after the other, appraising their wines.

Since you spend most of the year visiting Italian winegrowing regions, what do you think makes South Tyrolean wine stand out in this wine-savvy country?
At the moment, South Tyrol wine is considered incredibly sexy in Rome, Florence and Milan. There are two factors involved: the very high quality of the wines and the focused, targeted marketing of the distributors. Combined, these two factors are like dynamite that knock down any barriers. Add to that the unity and cohesion of South Tyrolean winemakers which, of course, is real and you have an unstoppable force. But let’s not forget that, as a wine-growing region, South Tyrol is vanishingly small and continuing to go it alone might end up in oblivion.

In recent years, Vinschgau Valley wine production has developed from a local South Tyrolean phenomenon to an authentic wine-producing sub-region in its own right. Does that come as a surprise or was it already on the cards?
Vinschgau Valley’s success is largely due to its two heavyweight players: Franz Pratzner (Falkenstein Winery) and Martin Aurich (Unterortl Winery). It’s mostly thanks to this pair that the Lower Vinschgau Valley has been catapulted onto the wine map with their top-notch wines. Funnily enough, many locals aren’t even aware of this. To them, Franz Pratzner is just a local winemaker, or someone they’ve only heard of. But in Milan, he’s considered a rising star! The Vinschgau Valley is a young wine-producing area with a lot of potential. As far as I’m concerned, the main problem is that a critical volume of wine produced needs to be reached for this sub-region to gain credibility as a serious winegrowing region. But due to its particular topography, the Vinschgau Valley has limited scope for expanding its existing vinicultural areas. Since wine-farmers and winemakers are practical types, they’ll think twice before planting vines on steep slopes!

What is it about the Vinschgau Valley as a wine region that makes it stand out? How would you describe it to someone who’s never been here before?
Growing vines here is very challenging and requires a lot of skill: there are the steep slopes, a dry climate, unusual wind conditions and different soil types to contend with. These are just some of the adverse factors. The vineyards are also very small in size and there aren’t any large contiguous cultivation areas that you’ll find in other winegrowing areas. In such a situation, winemaking is derived from pure passion and conviction, otherwise you wouldn’t even attempt it. Obviously, some of the other factors affecting other wine-growing areas in South Tyrol also applies to the Vinschgau Valley. For example, extreme weather events including hailstorms have been on the increase in recent years – further complicating the work of the winegrowers.
“The very fact that the Riesling pioneers in Italy all come from Vinschgau speaks volumes.”
The inhabitants of the Vinschgau Valley are known as lateral thinkers and free spirits. How would you describe winegrowers in the Vinschgau Valley?
The people of Vinschgau Valley are certainly very headstrong – who like doing things their own way. The very fact that the Riesling pioneers in Italy all come from Vinschgau speaks volumes. What’s also special about the Vinschgau Valley vines is their high percentage of new fungus-resistant PiWi varietals. This is may be due to the fact that viticulture is on the rise here, and these new varietals are capable of defending themselves against the fungi. Also, PiWi varietals require few or no chemical inputs. However, vinification of PiWi grapes is quite complicated, due to their broad spectrum of flavours and absence of distinguishing features. For example, if you take 3 bottles of Solaris from different wineries, each would taste completely different from the other. I think this is where things are going to get more interesting in future.

While on the subject of PiWi wines, we’ve seen new trends such as biodynamic, vin naturel, vegan, etc. What’s your take?

Are winemakers always trying to keep up with new trends, or do they get involved through genuine conviction? It’s a bit of both. Some winemakers follow trends while others take no notice. When it comes to biodynamic or organic wines it’s a bit different, but in the end the wine has to be up to par. If the label on the back of the bottle says “organic”, and if the wine is undrinkable it behoves neither the consumer nor the winemaker. Personally, I think there’s a lot of potential in biodynamic wines. Yet it’s hardly discussed, because for most winemakers the focus remains on making good wines. There are also others who use biodynamics as a handle to promote their wines. But in general, what you see is a return to local and traditional winemaking.

When I'm selecting wines for my private use, which three South Tyrolean labels should not be overlooked?
I’d say these young, up-and-coming contenders: Abraham Winery, Bergmannhof Winery and Pitzner Winery.

And what’s your favourite wine estate in the Vinschgau Valley?
For me it’s Falkenstein Winery. Franz is a super winemaker and Magdalena a worthy successor with lots of fresh ideas. Their wines are really excellent. Not just their flagship wines such as Riesling, Sauvignon and Pinot Blanc, but also their Pinot Noir. A lot has happened there recently. Despite all their interesting developments, this winery has remained rock solid.
Did you find this content helpful?
Thank you very much for your feedback!
Thank you!
Let your friends participate ...
Share the whole story or only part of it, let your friends know what inspires you!
Follow us on Social Media
Naturns  I  Naturno Naturns I Naturno 22 hours ago
Naturns  I  Naturno

🌞Sommer in Naturns🌻
Sonnentage, Bergluft und echte Lebensfreude – Willkommen in Naturns!

📸: dukel.bunt-photography

----

🌞 Estate a Naturno 🌻
Giornate di sole, aria di montagna e pura gioia di vivere – Benvenuti a Naturno!

📸: dukel.bunt-photography

0
naturns_naturno naturns_naturno Yesterday
naturns_naturno

🍇Hiking where the wine grows – Via Vinum Venostis🍇

The "Vinschger Weinweg" in Naturns is a year-round invitation to hikers, offering an insightful and enjoyable tour through South Tyrol’s wine culture.🍷 Along the trail, informative panels provide background on the landscape, local wines, hospitality venues, and farm wineries. This circular hike can be walked in either direction, making it flexible and accessible.😍

⏰Duration: ca. 2 hours

📸: Vinschgau Marketing_Patrick Schwienbacher

#naturns #naturno #hiking #mountains #viavinumvenostis #whataview #wine #wines #winelove #southtyrol #südtirol #weinweg #rundweg #wandern #berge #weinanbau #altoadige #vino #sentiero #montagne #altoadigedascoprire #altoadigedavivere

0
Naturns  I  Naturno Naturns I Naturno 3 days ago
Naturns  I  Naturno

🏔️Das war der Alpenplus Ötzi Trailrun 2025!🏃‍♂️🏃‍♀️
Atemberaubende Trails, echte Gipfelmomente und unvergessliche Emotionen – der Ötzi Trailrun 2025 war ein voller Erfolg!🔥
Danke an alle Läufer:innen, freiwillige Helfer:innen, Zuschauer, Partner und Sponsoren – ihr habt dieses Event zu etwas ganz Besonderem gemacht.❤️

📆 SAVE THE DATE:
Am 11. April 2026 geht’s in die nächste Runde –
also fett im Kalender markieren und wieder mit dabei sein! 💪😉

📸: Tourismusgenossenschaft Naturns_Gugg Films

-----

🏔️Questo è stato l'Alpenplus Ötzi Trailrun 2025!🏃‍♂️🏃‍♀️
Sentieri mozzafiato, veri momenti da vetta ed emozioni indimenticabili – l’Ötzi Trailrun 2025 è stato un grande successo!🔥
Un grazie di cuore a tutti i runner, volontari, spettatori, partner e sponsor – avete reso questo evento qualcosa di davvero speciale.❤️

📆 SAVE THE DATE:
L'11 aprile 2026 si riparte –
quindi segnatevelo bello in grande sul calendario e non mancate! 💪😉

📸: Ufficio turistico Naturno_Gugg Films

0
naturns_naturno naturns_naturno 4 days ago
naturns_naturno

𝐉𝐮𝐬𝐭 𝐩𝐞𝐫𝐟𝐞𝐜𝐭 – 𝐋𝐚𝐤𝐞 𝐂𝐚𝐥𝐝𝐚𝐫𝐨 𝐢𝐧 𝐌𝐚𝐲!😍
🚴‍♀️ Sit back & relax – with the bike shuttle from Lake Caldaro back to Naturns!🚌☀️
Planning a bike tour to Lake Caldaro? No worries – our bike shuttle takes you and your bike comfortably back to Naturns every Monday & Thursday!
Perfect for those who want to enjoy the ride without pedaling all the way back. 😎

📆 When? Every Monday & Thursday
🔁 Departure: 4:30 PM
💸 Price: 24,00 € incl. Bike
‼only with registration‼ > www.naturns.it

📸: IDM Südtirol_Manuel Ferrigato

#naturns #naturno #biketour #lakecaldaro #whataview #bikeshuttle #southtyrol #südtirol #fahrradtour🚲 #frühlingsgefühle #kalterersee #traumhaft #etschradweg #altoadige #inbici #navetta #lagodicaldaro #primavera

0
Naturns  I  Naturno Naturns I Naturno 5 days ago
Naturns  I  Naturno

Urlaub schon gebucht?😍
Diese Traumaussicht wartet auf euch in Naturns – Sonne, Berge und ganz viel Entspannung!🌄☀️
Jetzt ist der perfekte Moment, um euren Sommerurlaub zu planen.

➡️ Alle Infos und Unterkünfte findet ihr hier: https://www.merano-suedtirol.it/de/naturns/unterkunft.html

📸: Tourismusgenossenschaft Naturns_The.Adventure.bakery

--------

Avete già prenotato la vostra vacanza?😍
Questa vista da sogno vi aspetta a Naturno – sole, montagne e tanto relax!🌄☀️
Ora è il momento perfetto per organizzare le vacanze estive.

➡️ Tutte le info e gli alloggi li trovate qui: https://www.merano-suedtirol.it/it/naturno/alloggi.html

📸: Tourismusgenossenschaft Naturns_The.Adventure.bakery

1
nextleft-arrowclose facebookinstagram liketalk