Every year with the first snowfall, a magical number "7" becomes visible in the rock formation of the Zielspitze peak.
Insiders know: as long as the number 7 can be seen on the mountain below the peak, spring will not arrive.
Those who have spotted the "Siemr" once, will see it again and again. The Siemr is visible from far away; from Parcines, Tel/Töll and as far as Merano it can be clearly seen winter after winter.
The Parcines Siemr (local dialect for seven) is the source of the name of the lifestyle aperitif SIEMR, developed at the FOS Merano (School for Tourism and Biotechnology Marie Curie) in 2016/17, and produced exclusively for the local municipality of Parcines since 2018.